TALENT CURATOR/TALENT BUYER
Bark & Co is a company obsessed with making dogs (and the people who love them) happy. Their offering spans entertaining products, experiences, and content all informed by the data from over 25 million products shipped, 54 office dogs, and too many poop jokes to count. Bark & Co products include BarkBox - a monthly subscription box of all natural dog treats and toys, BarkShop - digital shopping of custom created toys for dogs based on consumer feedback, BarkPost - a digital magazine and BarkLive - pop up experiences for dog owners and their pups. Annually Bark & Co unites all of its products for BarkFest, an all day festival for dog owners and their pups which features a splash zone, agility courses, a beer garden, a selfie station with celebrity dogs like Toast and Marnie, dog-friendly fireworks with LED technology, a ball pit, on-site adoptable dogs and more.
As the Talent Curator/Talent Buyer of BarkFest 2016 Katie was responsible for curating live bands and a host for the day that aligned with the brand and its consumers, that were also dog-friendly and enjoyable for this daytime public event. BarkFest 2016 featured emerging band Great Caesar as well as local New York favorite, Tanlines. Rachel Antonoff was selected to host, due to her well known love of dogs and continued support of the dog rescue community. Katie managed all talent buying and communication, as well as secured social messaging execution from all talent for high visibility integration of the event.