ACCOUNT DIRECTOR
AGENCY: MTVU

To raise awareness for and encourage environmentally sustainable behavior by reducing plastic bottled water waste, Brita paired with MTVU to create the BritaFilterForGood Music Project, an initiative combining a passion for music with a passion for the planet. 

As the 2012 event’s Account Director, Katie led conceptualization and implementation of the multi-platform program: digital, experiential and television, which connected with MTVU college campuses nationwide.