ACCOUNT DIRECTOR & EXPERIENTIAL EXECUTIVE PRODUCER
Budweiser Made in America is an annual two-day music festival. Held simultaneously in Los Angeles and Philadelphia, it is a partnership between Budweiser (an Anheuser-Busch company) and Roc Nation, with featured talent selected by Jay Z and over 80,000 attendees.
As the 2014 Account Director & Experiential Executive Producer, Katie served as the connection point for all festival partners, including the creative agency, Roc Nation, Live Nation, and onsite production partners, to ensure Budweiser’s music property was visible and properly executed by teams across all mediums—from digital marketing, retail visibility, social messaging and mobile activation to on-the-ground execution. As the Executive Producer, Katie managed teams at both festival locations for the simultaneous events, collaborated with a live stream and content capture team to ensure Budweiser had extensive assets in the upcoming years, as well as oversaw the comprehensive recap and data collection to ensure key learnings and festival success.