Founded by Katie in 2006, Good Peoples is a creative development platform renowned for strategizing and executing partnerships between Fortune 500 companies and the coveted, yet elusive community of creatives, makers, and influencers. Working primarily in the fashion, music, and lifestyle spaces, Good Peoples is acclaimed for its unique ability to craft engaging and successful brand solutions that retain artistic integrity. Clients include Stussy Women, Diane Pernet’s A Shaded View of Fashion Film, The W Hotel Group in New York, The Standard New York, and creatives including Mint & Serf, Bijules, Kareem Black, Chromat and more. 

As the CEO of Good Peoples, Katie leads development across all cultural passion points. In addition to crafting and overseeing tactical partnerships, she plays an active role in developing the experiential strategy and creative direction of branded entertainment platforms, which include events for 100,000-plus guests and 360 campaigns that live across out-of-home, and digital platforms in addition to curated event properties.