CREATIVE PRODUCER
AGENCY: SUPERFLY
BEST B-TO-B ENVIRONMENT // EXPERIENCE DESIGN + TECHNOLOGY AWARDS 2016
BEST CONFERENCE // BIZBASH EVENT DESIGN AWARDS 2016
MOST INNOVATIVE MEETING // BIZBASH EVENT DESIGN AWARDS 2016
For their annual developer conference I/O, the largest and most important annual event for their products and technology, Google decided to adjust their format for 2016. Leaving behind a traditional conference center, Google transformed their globally reaching product and developer showcase into a festival format, touching down at Shoreline Amphitheater in Mountain View, California. The 3 day festival took place on over 10 acres with 380 speakers and 190+ sessions available to attendees. 18 Google Product teams showcased their newest breakthroughs and two nights boasted an "After Hours" element with live performances by Kygo and Charlie XCX, and each breakout venue transformed into visual expressions of code and technology as well as pop up parades, globally famous art car experiences and light shows for a playful Burning Man-esque experience.
As the Creative Producer, Katie sat between the creative team that designed the interior and exterior breakout structures, after hours experiences and visual language, the 3D team who brought these visions to life digitally to be handed off for build, and the production team who fabricated and executed on-site. She acted as the primary contact between these teams trafficking work between design, creative and production for client approval, ensuring checks and balances for each creative concept that was executed on site, and maintaining day to day client and inter-agency communication.
