EXPERIENTIAL CREATIVE & EXPERIENTIAL EXECUTIVE PRODUCER
To celebrate the launch of Flywheel’s first Bay Area location and bolster on an ongoing effort by Kaiser Permanente to encourage young adults to #OWNNOW by maintaining a healthy lifestyle, the companies hosted a co-branded pop-up Flywheel class in Jessie Square, a part of San Francisco’s Yerba Buena Gardens. NBA stars Stephen Curry of the Warriors and Chris Paul of the Clippers helped lead the class.
As the 2014 event’s Experiential Executive Producer, Katie served as the liaison between Fly Wheel, Kaiser Permanente and production, overseeing all event creative and execution. Additionally, she partnered with the Broadcast Executive Producer to ensure the experience was set up for ideal capture for future social and digital campaigns for the brand.