EXPERIENTIAL EXECUTIVE PRODUCER & EXPERIENTIAL CREATIVE
AGENCY: GOOD PEOPLES
The launch of the RICOH Theta 360 Mobile Camera New York was an interactive event that showcased the 360-degree photo and sharing capabilities of the RICOH Theta camera. The event, titled “Beauty Beyond Boundaries,” featured installations by musicians and artists renowned for their technological creativity. Working on-site, in real time, the artists collaborated with the brand to create immersive, immediate guest experiences designed to be “in the round” to highlight and capture the camera’s capabilities.
As Experiential Executive Producer & Experiential Creative, Katie helped to develop the overall event creative and curate its content. Additionally, she oversaw everything from venue and talent management to press strategy and influencer seeding to marketing, promotions, and experiential execution ensuring the brand arrived in the US Market with high visibility, impact and future opportunities.