CLIENT: STEVE STOUTE
In December of 2018, following the announcement of his new music-tech venture UnitedMasters, Steve Stoute opened the doors of STASHED, designed to deliver an elevated retail experience emphasizing cultural history, museum-quality curation, and world-class customer service.
STASHED showcases a curated collection of goods that reflects its own individual hidden stashes. As they come to life as top tier collections and offerings ranging from fragrances and tech pieces to footwear and apparel. Every brand found within the store are those rooted in superlative craft and quality. Select brands available at STASHED include adidas Consortium, adidas Kolor, adidas Originals, adidas Y-3, Asics, Common Projects, New Balance, Nike Lab, Puma, Rick Owens, Alpha Industries, Champion, Kenzo, Stone Island, T by Alexander Wang, Tim Coppens, Y-3, New Era, Starter and more.
As Executive Producer of the store opening event, Katie oversaw permitting, talent, guest list, gifting and PR bringing together VIPS from music, tech and culture to celebrate the opening of this new shopping experience never seen before in The Bay. Following the launch STASHED was featured in the San Francisco Chronicle.