The W Hotels Music Insider program is designed to engage and draw the worldwide brand’s target customers to its hotels through curated content designed by elite cultural influencers. 

As a designated W Music Insider for New York City, Katie reprogrammed the music in the city’s four W Hotels, customizing the content to match each location’s style and ambiance. Additionally, she curated custom influencer events rooted in music and integrated into the W Hotels lifestyle, which also highlights fashion and design.